The Golden Rules In a sentence Is the information you’re presenting to the public necessary, readable, original, easy to find and well-presented? In a checklist Is your content easy-to-read and understandable to a layperson? Is the content original? Can the content be found using search words that make sense to the customer? Are the graphics and pictures appropriate, and do they add something to the page? Is the content answering a question that our customers are asking?